Event and Production Coordinator

I have a cousin who has been working in an event organizer company a couple of years ago. I could tell that she is passionately in-love with her work for it requires a lot of travels. She likes going to new place that is why she takes care of her job as a Production Event Manager. She started as an Event Host, and as a host, she carried the event with aplomb. She was sharp, witty, and attractive to please the audience, and she’s also a good conversationalist. A year after, she was promoted as an Assistant Production Coordinator and now a Production Event Manager. Their company is not really a big company. They didn't own video production equipment, and not even a studio of their own. They only have contacts where to rent a studio if it is studio coverage, or they will just rent video equipment if the photo sitting is on-location. I was wondering why the company didn't own any equipment. And my cousin told me that it is faster and convenient, plus the fact that they don’t need a lot of people just to set up the equipment when they are on-location. It is the equipment rental company’s responsibility to arrange or set up the equipment, and they also provide vans, delivery service and other production services just like at Splashlight Miami. Now I understand the reason why they prefer to rent a studio or video equipment if there is an event regardless the size of the event. The company can save money by not hiring too many utility men, and most importantly; it has less work for them before and after the event. I can say renting video equipment provides convenience for the company especially theirs which not just that big one.