Critical SEO Aspects of Keyword Density and Placement
Every good search engine optimisation campaign starts with content creation, as this the content is the subject matter that visitors and search engines will base their opinions and rankings on. While it goes without saying that content should be informative, interesting, and relevant, keyword placement and density are also important to consider during the development process, particularly if you're trying to rank highly within the SERPs (search engine result pages) for particular query phrases.
· Keyword Density
In years past, webmasters would fill pages with incoherent content stuffed with keywords in hopes of ranking with little effort. However, as Google and other search engines have advanced their algorithms over the years this is no longer possible because keyword density is analyses to determine whether a page is truly informative and relevant, or is simply filled with keyword fodder. Contrary to popular misconception, overuse of keywords can actually be detrimental to an SEO campaign. As a rule of thumb, a 300-500 word article should contain the main keyword no more than 3 to 4 times.
· Keyword Placement
Search engines comb through web pages using automated applications known as "spiders," which recognise keywords and then judge the quality and relevance of a page so that it can be ranked accordingly within search results. When keywords are placed too closely together in an article the spider tends to perceive this as keyword spam. On the other hand, if the keywords are evenly spaced and used in the context of informative content, the page is typically recognized as helpful and is therefore ranked closer to the top of the SERPs.
Content developers with SEO experience are able to generate optimal results by placing keywords in the opening paragraph (within the first 25 to 50 words), content body, and closing paragraph. It's also a good idea to use the keyword in the page title, meta-data, and tags.
Bio: Content provided by Custard Media, a web marketing agency specialising in search engine optimization on all levels of web development from social media to viral videos.
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· Keyword Density
In years past, webmasters would fill pages with incoherent content stuffed with keywords in hopes of ranking with little effort. However, as Google and other search engines have advanced their algorithms over the years this is no longer possible because keyword density is analyses to determine whether a page is truly informative and relevant, or is simply filled with keyword fodder. Contrary to popular misconception, overuse of keywords can actually be detrimental to an SEO campaign. As a rule of thumb, a 300-500 word article should contain the main keyword no more than 3 to 4 times.
· Keyword Placement
Search engines comb through web pages using automated applications known as "spiders," which recognise keywords and then judge the quality and relevance of a page so that it can be ranked accordingly within search results. When keywords are placed too closely together in an article the spider tends to perceive this as keyword spam. On the other hand, if the keywords are evenly spaced and used in the context of informative content, the page is typically recognized as helpful and is therefore ranked closer to the top of the SERPs.
Content developers with SEO experience are able to generate optimal results by placing keywords in the opening paragraph (within the first 25 to 50 words), content body, and closing paragraph. It's also a good idea to use the keyword in the page title, meta-data, and tags.
Bio: Content provided by Custard Media, a web marketing agency specialising in search engine optimization on all levels of web development from social media to viral videos.
