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Wednesday, December 5, 2012

Personal Attention Prevents Mistakes

Many businesses could increase sales and attract new customers if they gave their customers a little more personal attention. Businesses that serve customers face to face have the opportunity to build customer relationships, by having a a friendly outlook each time the customer visits the store. Online businesses should find ways to develop the personal touch that direct sellers have.

Customer Service

Many online businesses outsource their advertising and marketing to professionals. Generally, these professionals are patient and polite when dealing with customers. However, every online business should periodically monitor these services to be certain they are doing everything possible to create and keep satisfied customers.  
 
Be Certain Orders are Filled Promptly and Correctly

Random checks should be conducted to be certain that orders are being filled correctly. Colors, sizes and styles should be confirmed by the person who takes the order, and the person who packs the order.  

Inspect products when Shipped

Packers should inspect each product when it is packed for shipping. Apparel should be inspected fore tears, stains, weak stitches and other flaws. Products that are fully assembled should be tested to be certain that they are in working condition. Products that must be assembled should be packed with instructions for assembling and a help line telephone number.

 Knowledgeable Customer Help

Be certain that those who are assigned to help customers assemble products are knowledgeable and patient. Some people can easily follow written instructions, but others need help. Those who need help will require more time to locate and assemble parts.

 Customer Surveys

Every customer should have the opportunity to rate your service and product. Email addresses, telephone numbers and home addresses give you the opportunity to learn how well you are creating satisfied customers. You should contact each customer to determine that both the service and product meet their expectations. Customers whose products do not meet expectations should be offered a replacement or refund.  

Reputation is Essential For Businesses

 Although you cannot show your customers the products before packing them, you can be certain that your products meet your expectations. You can also be certain that the orders are correct and shipped promptly.

As an Internet entrepreneur, you can also do a Google search on reputation management FAQs for more ideas about creating and maintaining a good reputation. Your reputation creates repeat customers. It’s like having your business in every hometown.

(Thanks for this guest post Sam Peters)

 

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